Brush Art Corporation

Project Description

In 2007, Producers Hybrids utilized the "Get Hooked" integrated campaign to prospect for new customers for their line of hybrid seed corn products. The campaign utilizes traditional print ads within industry trade publications, direct mail components, dimensional promotional mailings, Lund boat incentive, interactive web site, strategically placed billboards and targeted radio spots. All campaign elements are geographically targeted to specific producers qualifying through demographic crop types and acreage counts.