Brush Art Corporation

Project Description

Brush Art worked closely with the Kansas Department of Health & Environment, Tobacco Use Prevention Program to help create an all-new campaign to increase awareness for the Kansas Tobacco Quitline. In order to develop concepts for this campaign, Brush Art conducted Focus Groups across the state of Kansas with adults and high school students to better determine the overall direction for this campaign. The results were then compiled and a logo was established plus three different campaign concepts were created to reach various audiences throughout the state. These concepts were utilized for ads, posters, TV spots, direct mail cards, bus graphics and billboards.